Have you just completed a website project?  Are you now looking for help with search engine optimization?  SEO is indeed an avenue worth pursuing, as it can bring high traffic and high sales when done effectively.  How are you to understand SEO?  You may already know the basics of the concept: inserting targeted keywords into your web content with hopes of drawing new viewers.  What else must a beginner know?

1. You must regularly upload SEO-rich writing

In understanding popular search engines, it is important to remember consistency.  You must regularly feed the search engines with SEO-rich content, on a monthly, weekly or perhaps even a daily basis (depending on your industry).  Many webmasters make the mistake of writing two or three articles with keywords scattered throughout.  Such a minimal investment will not make much of a dent in the system.

2. You must be proactive in submitting your site and your articles around the net

Some webmasters make the mistake of writing a series of articles but not really marketing them elsewhere.  While inserting targeted keywords throughout various pages is good practice, this alone may not elevate your company to the top 10.  While focusing on SEO for your website, you must also pay attention to article marketing.  Be sure to submit your site to as many search engines as possible.  Be proactive in marketing your SEO-rich website.

3. Insert meta tags for effective optimization

Writing interesting, SEO-rich content may be a waste of time if you do not format the meta tags correctly.  You must optimize meta tags in each individual webpage for the best results.  You should also verify that any CMS software you are working with also has optimized pages that will be noticed in keyword searches.

4. Focus on quality writing and keyword use

Content may be “king”, but without an audience, your content will be worthless.  Be sure that you are writing quality content (enthusiastic, informative, and specific) and that it relates to the keyword search.  The content should be unique and written by a professional-quality writer.  Remember that some search engines do have human editors and they will discriminate against articles that were written solely for search engines and not for human eyes.  It’s not just keywords that sell products—it’s quality writing.

These are the basics of search engine optimization.  While there are many other technical issues to consider, these four rules must be followed if you are ever to make a successful online campaign.

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