If you are a growing website, then you need all of the help you can get.  Once you are growing at a steady pace, you can only go two directions: way up or way back down.  Do not be afraid to try new things, listen to unsolicited advice, and most importantly, communicate with your audience.  Here are four avenues of web marketing that will increase your traffic and sales.

1. Add more video content

You do not have to stray too far from your successful formula when entering the video podcast market.  However, treat your audience with respect.  Play up to your audience so that they always look forward to something new, educational and interesting from your website.  Naturally, any video presentation must mirror the same themes of your successful text content.

2. Add more viral content to the site

Viral content includes shared videos, product reviews, sharing features (as in Tweet this or Digg this), ratings and publishing comments.  In general, the more you involve the community, the more popular your website becomes.  The more popular your website becomes, the more obligation you give yourself to provide new features and new content.  Include podcasts, news boards, and anything outside the box that comes to mind.  Think of your website as a newspaper.  Have you ever read a repeat newspaper?

3. Get involved with social media marketing

Sure, sure—social media websites are the latest trend, fad and waste of time out there.  Be that as it may, you are crazy if you are going to ignore all of this good publicity.  Every company that matters has their own Facebook, MySpace and Twitter page right now.  Why, even CEOs of major companies are now blogging or tweeting, so they can present a much-needed human factor to their company names.  (Yes, believe it or not CEOs are human, contrary to what you have heard.)  At the very least, you will be interacting with a handful of new prospective clients.  What is the harm in that?

4. Invest in SEO marketing

SEO marketing in this context involves both search engine optimization and article marketing.  SEO for your website will build a foundation for a successful marketing campaign.  Article marketing will help you increase in popularity thanks to back linking.  Both ventures involve the same thing: writing high quality keyword articles.

The most effective way to advertise is web marketing.  Use these four tips to boost traffic and sell your services!

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