For nearly two decades now, the Internet has been an incredible tool for research, for knowledge, for data transferring and for all manner of entertainment and amusements. In addition, since the earliest days of the modern Internet, where AOL, Prodigy and Netscape ruled the World Wide Web, before the URL address became a known thing, the entire Internet ran on a system of keywords. It was these keywords that users employed to find particular web pages and sites online, long before Google and bookmarks made the web a “surfable” space.
Now, of course, the Internet is still all about keywords, but it goes about it in much different way. Instead of a website publishing and acknowledging one formal keyword for users to find it, now keywords must be embedded into the text placed on websites, in order for those sites to show up early and high in popular search engines queries. This process is known in web design circles as search engine optimization, and there is a considerable amount of money and success at stake for the proprietors of many different types of websites to employ a successful SEO campaign.
How to Optimize Your Website for Search Engines
The most common way to optimize a particular website or page for search engine traffic is to associate the content on the website with commonly searched for words and phrases. These are usually one to four word phrases that are popular on Google and other search engines. The key is to subtly incorporate these keywords or phrases into the text of your web copy. Do not saturate keywords or phrases, as search engines automatically weed these out of their results. The trick is to use a keyword or phrase once for every 100 to 150 words on a given page.
Is It Really Just About Keyword Use?
No, there are many other things that a web designer and a company need to do to ensure that their websites are optimized for search engines. The first one of these is the registration of an easily recognized domain name that is quickly and commonly associated with the company or product that the website intends to represent.
Other ways to ensure SEO compliance for a website are to properly encode imagery and graphics, as many search engine web hits today are generated by image searches rather than keyword searches.