In the 21st century, it is clear that for any business, company or venture initiative to be ultimately successful, it needs to have a clear and substantive presence on the World Wide Web. This can be difficult, if only for the fact that there are so many “websites” out there, that many simply get lost in the clutter of it all. As the Internet continues to evolve, it is becoming imminently clear that the successful web marketing campaign cannot be solely about a single website dependent upon web hits for publicity. Any company looking to get noticed out on the World Wide Web needs to have a comprehensive Internet presence that incorporates successful social media integration with clean, clear and accessible traditional online elements such as a traditional website.

As for the construction of a website for your company, here are a few things to keep in mind to ensure full integration with social media elements.

Figure Out the Purpose of the Website

As the digital age continues to grind forward, it becomes clear that web users are far less patient than they used to be. This means that they will not stick around long if they feel that they are having their time wasted, or if they cannot find their way around your website. Take the time to think out the function and look of the website, with a clear idea of whom the target readership is. This will save you a lot of time on the back end, trying to fix the site after the fact.

Ensure Search Engine Optimization for Your New Website

These days, generating attention (and more importantly, ad revenue) is all about optimizing your website for easy search engine hits. In the website design industry, this is called search engine optimization (SEO). The trick to achieving proper SEO for your website is by making a concerted effort to strike the correct balance between keywords, visual elements and overall subject matter. When you register your domain name, you have the option to pay an extra fee to have your website indexed by subject and content matter for better search engine placement, but this does not take the place of a proper and concerted SEO effort.

Above All Else, Make Feedback System as Clear As Possible

Make sure that all e-mail and contact information is clearly and easily placed on the first page of the website. This gives your readers an easy path to give feedback and seek assistance.

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